Surely you've seen this...
We here at Online Media Interactive, spent a good fifteen minutes of our staff meetings last week laughing at it. Once we were finished making fun of it we had to acknowledge what a video like that actually says about the world we live in. This video is an excellent (and pretty hilarious) example of the impact social media has. Ten years ago, Phil Davision would have given that speech and only the 100 or so people in that room would have seen it and been talking about it.
In today's Web 2.0 world, almost a million viewers have seen that speech. Many of them far removed from Stark County. Davison has made the rounds at Good Morning America, the speech has been all over cable and late night television.
Viral video is a fantastic Web 2.0 and social media marketing tool for your business to consider. Depending on how creative and resourceful you are, videos can be produced relatively cheaply. Sites like YouTube, Google Video open your business to global marketing opportunities. Viewers are also allowed to comment on videos which offer you a way to gauge customer feedback and to engage them if you'd like.
Davison didn't win the treasurer nomination, but to paraphrase his speech he turned difficulty into opportunity. The possibilities are endless for him and they can be for your business too.
Tell your friends and tell your neighbors.
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