At Online Media Interactive, we're interested in making sure you understand as much as you can about Online Marketing and Social Media. Check back often for new educational content.
This week's OMI University Topic: Blogging in Plain English
A blog, or weblog is a web page made up of usually short, frequently updated posts that are arranged chronologically. For your business, it can be a tool for communicating with customers or employees to share knowledge and expertise.
What Does Blogging Provide To Small Business?
Blog software is easy to use. Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons. Blog software companies such as: Movable Type, Blogger.com and Typepad all offer easy blogging tools to get started.
Blogging is a low-cost alternative to having a web presence. For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your company's name out on the Internet.
Updating the weblog is a much quicker process than contacting a web designer with changes or doing the coding and uploading yourself.
Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. A powerful benefit for consultants and knowledge workers.
